U for Umbrella

 UMBRELLA

(From Sam Stern’s “dry goods” store.)

Samuel L. Stern's advertising umbrella can be seen in the photograph below (circa 1940) while he is riding in a decorated Knights of Pythias car during a local parade.

Sam Stern, who started out as a peddler, became a merchant at his retail grocery and dry goods store on Lebanon Avenue in Colchester during the 1920s and 1930s. By 1940, Sam was the proprietor of a package store where his daughter, Mary, worked as a clerk, and Sam’s son, Nelson, was the owner of a tavern.  Sam had two other daughters; Jeanette, who was a Colchester public school teacher, and Evelyn, a stenographer.  In 1950, Sam was still at the package store and Nelson worked there as a clerk with his father. Sam died in 1954.

 

“U for Umbrella” Extra Documentation